According to FRAPA (the Format Recognition and Protection Association), for the last 4 years, the TV market has doubled and is worth more than $30 bln. Russian producers and TV channels buy foreign formats more than any other country in the world, but only sell a few of their own.

What is the reason of the lack of success? Is this because people are not able to create original and universal products? Or do Russians not take into consideration the characteristics that need to be integrated initially during the development stage, or do we just not know how to sell formats the right way?

• How to create “international” ideas.
• What should be taken into consideration when developing a project with a view to selling it as a format?
• What are the legal aspects to consider when developing an original format for sale on the international market?
• What is the right way to promote formats on foreign markets?