Breakthrough Hit Creation: A Gift of Foresight or Calculation?

Saturday, February 4th, 15:30-17:00

Producers from all studios and TV channels are racking their brains trying to create new original ideas that will grow into long-lasting franchises in the future. How do they determine what an audience wants to watch now and in what they will desire in a year or two? What mechanisms exist to identify the current trends and, more importantly, how can we learn to create future trends?

  • How to estimate whether a movie will be interesting for the audience by the time it is released.
  • Who leads – the producer or the audience? Are there any mechanisms for creating audience interest?
  • How to use new media platforms to create next generation TV and cinema content.
  • How to find a compromise between a scriptwriter’s creative boldness and a producer’s cautiousness.
  • Any franchise or series runs the risk of burning out after its first season. How can this be avoided and where can inspiration be drawn from?
Журнал «Три дня»

Three Days magazine 2011 Three Days magazine 2010 Three Days magazine 2009 Three Days magazine 2008
YouTube Preview Image