Pedro Martinez is Business Development Manager for Mobile Transactions EMEA at NXP Semiconductors. He has more than 25 years of experience in the semiconductors industry, where he has held different senior marketing and sales positions in various market sectors and geographies. He was involved in the electronics identification markets in 2007, addressing the whole NXP Semiconductors market leader portfolio in ID technologies, mobile and secure transactions, contact and contactless, banking and e-government, NFC, RFID tags and labels and authentication. In 2007, Mr Martinez also founded Avant Studio S.L., a company providing business development, technical training and relationship management services for the electronics and semiconductors industry.